During which phase of the production process does 'load-in' occur?

'Load-in' occurs before the show starts as part of the preparation process for the production. This phase involves the transportation and installation of equipment, sets, and other elements necessary for the show to the performance venue. It allows the production team to set up the stage, lighting, sound, and any other technical aspects that are crucial for a successful performance.

This step is essential as it gives the production team the necessary time to ensure everything is in place and functioning correctly before the audience arrives, which is critical for a smooth performance. The load-in process typically follows the logistics planning and groundwork laid out during the pre-production phase, ensuring that everything essential is ready when the actual production begins.